6 Landing Page Design Tips For Your Website Free
6 Landing Page Design Tips For Your Website Examples
6 Landing Page Design Tips For Your Website Templates
6 Landing Page Design Tips For Your Website Template

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Try out Wishpond’s form builder to see for yourself

Landing Page Design Tip #10: Use social proof to increase trust.

Many times landing pages are the first place visitors land on your website. It is a must that you optimize your pages to the highest standards so that your visitors can get what they came for. Let's explore some of the best ways you can optimize these landing pages. People have short attention spans. When you design a landing page, keep your forms short and request only essential information. As a marketer, you want to collect as much data as you can. However, when it comes to creating a good landing page design, keep to the principle of less is more. Remember that you can always ask for more information on the thank you page. A landing page is the first experience your customer (or potential customer) will have with your brand. It has to convey information, encourage a call-to-action, and reflect your personality. Today we’re sharing ten landing page design tips to help. If you just stick your logo and product image on a template, it’ll be obvious.

Social proof shows your landing page visitors that their peers (experts, friends, customers, etc.) recommend your product/service.

It can come in many forms, such as a customer review/quote, a rating of your product, logos of your current customers, and more.

Here’s an example of a customer review on our website:

Social proof from current users of a product or service seem to be particularly effective, especially if they include some level of storytelling.

Ed Hallen (co-founder, Klaviyo) put it well:

“User social proof is particularly effective when it involves storytelling.

We tend to imagine ourselves in other people’s shoes when we read or hear a story. This is why stories are so persuasive and often more trustworthy than statistics or general trends. Individual examples stick with us because we can relate to them.”

Here’s a compelling statistic to back that up:

63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.

The fact is, you need a form of social proof on your landing page to help make your visitors convert.

Landing Page Design Tip #11: Sell the benefits, not the features.

Why a benefit list? Why not features?

Benefits tell your users what your features can do for them.

To better understand what I’m talking about, take a look at this quote from Help Scout’s head of content:

“People have little interest in purchasing a bed. What they want is a good night's sleep. Founders and marketers must go beyond selling products; they have to sell what their product will allow customers to do.”

Norweigan cruiseline Hurtigrutenincreased online bookings 193% with the addition of a benefit list (it only took them 5 minutes to put together).

Your benefit list doesn’t have to be massive, either. I suggest including 3-5 benefits on your list. And this isn't require a daunting change in your landing page's design.

See how Crazy Egg does it:

To learn how to turn your features into benefits, check out this article by Print Wand

Landing Page Design Tip #12: Optimize your landing page design for mobile.

As of April this year, mobile-usability has become a ranking factor in search. This means if your website isn’t mobile-friendly it can hurt your SEO.

And I’m not just talking about mobile-optimization, it’s more complicated than that now.

Sara Angeles of Business News Daily explained the changes well:

“Previous changes to Google's algorithm simply required website owners to make sure their websites are mobile-optimized for better viewing on smartphones and tablets. Now, factors such as readability, responsive design and not using non-mobile friendly software (like Flash) will also be taken into consideration in a website's search ranking.”

This is definitely a setback for businesses, but will end up helping both you and your leads.

Why?

It turns out that 40% of users have turned to a competitor’s site after a bad mobile experience. That number is too high to ignore.

Mobile phone users care about landing page design.

I don’t know about you, but I can agree with the 40% as my tolerance is low for sites that I can’t easily navigate on my phone.

It’s been shown that a mobile-friendly site can double your conversions.

The easiest way to optimize your landing page for mobile is to use a landing page builder that already has mobile-optimization built in, and one that allows you to edit the mobile version of your landing page.

Landing Page Design Tip #13: Don’t include a navigation bar.

This landing page design strategy is definitely the easiest to implement.

Navigation bars are great for navigating your website, but not your landing page.

When it comes to designing a landing page it should have a clear focus - your visitors should be clicking on a singular call-to-action. Navigation bars are the best feature to distract potential leads and throw them off their course.

In this a/b testing case study, yuppiechef removed their navigation bar from their landing page. This increased conversions by 100%.

Carolyn Edgecomb, Community Coordinator at Impact puts it simply:

“Why would you want to distract your leads? You don't want to give your leads any other options besides converting or hitting the back button.”

It’s pretty simple - if you currently have a navigation bar on your landing page, just try removing it. I’m sure you will see an increase in conversions.

Landing Page Design Tip #14: Create urgency with a countdown timer for special offers.

6 landing page design tips for your website template

Urgency is one of the most important aspects of landing page design.

Ever heard of FOMO? Your potential lead has a fear of missing out, so they convert. This tactic works especially well for offers that are only available for a limited time.

Here’s an example of a webinar landing page with a countdown timer:

Now let’s take a look at a test done by Marcus Taylor (CRO expert and founder of Venture Harbour):

Marcus ran an a/b test based on creating urgency on a landing page.

His control page had a CTA that said, ‘download this contract.’ the variation only had two changes, a countdown timer and the addition of the word “now” to the CTA copy. It turns out the variation had increased conversions of 147%.

Tip: Remember to keep the countdown short to enforce urgency. A countdown that’s set for 40 weeks negates the point of having a countdown at all.

Want to create even more urgency on your landing page? Concessionsmac theater. Check out Marcus Taylor’s article: How Creating a Sense of Urgency Helped Me Increase Sales by 332%

Conclusion

I hope you’re able to test some of these landing page design strategies and find that they increase your conversions.

Have you already tested any of these ideas listed above? How well did they convert?

Let me know in the comments section below.

1. Keep it Simple

People have short attention spans. They also don't like to have to think about what the next step is. Make your landing pages short and to the point. You should also avoid wordiness on landing pages, avoiding technical jargon. Ask for what you want and make it easy for visitors

6 Landing Page Design Tips For Your Website